PRODUCTION
The terms that decide whether a set of frames becomes a campaign or a demo: plates, drift, consistency, registers and the gates that catch them.
Agentic Workflow
A process where a model plans and executes several steps against real tools, with a person deciding at named checkpoints rather than approving every keystroke.
Camera Control
Directing a generative video model with the vocabulary of a camera department (dolly, truck, crane, rack focus) instead of describing what the shot should feel like.
Character Consistency
Keeping the same face, body and wardrobe recognisably identical across shots, scenes and sessions.
Drift
The slow, cumulative change in a subject across a set of generations (a face, a product, a colour) where no single frame looks wrong but the run does.
First–Last Frame
Handing a video model a start image and an end image and asking it to generate the motion between them.
Gate
A named, mechanical test a frame must pass before anyone sees it, with a stated action on failure.
Identity Lock
Our pipeline for synthetic presenters: train the face once from a stills sheet, then run every subsequent variant from the trained identity rather than from a description.
Image-to-Video
Generating a moving shot from a still you have already approved, rather than from text alone.
Master Plate
The single locked reference frame of a subject that every later generation is built from, so the subject cannot wander across a set.
Phantom Set
Our pipeline for any subject a customer can hold up against the picture: lock a master plate, specify the set once, then generate every angle from the plate.
Prompt Engineering
Writing model instructions with the precision of a brief: what, in what order, with what constraints and what it must not do.
Register
A deliberate visual dialect: a decision about lighting model, edge quality and how much the world is allowed to be wrong.
Shot List
The ordered list of shots a piece needs, with framing, movement and intent stated per shot, written before anything is generated.
Synthetic UGC
Creator-style content (presenter to camera, phone-look, room lighting) produced with a trained identity rather than a booked creator.
Temporal Coherence
Whether a generated clip holds together across time: the same face, the same coat, the same number of fingers, from first frame to last.
Text-to-Video
Generating a moving shot directly from a written description, with no source image.
Trained Identity
A face trained once from a sheet of stills, which then carries across sessions, models and formats without re-uploading a reference.
Voice Cloning
Building a synthetic voice from recordings of a real one, either quickly from a short sample or properly from a long one.
Enough theory.
Bring us the launch and we will show you which of these terms is about to cost you a week.