CONTROL
Every lever between a prompt and a predictable frame: conditioning, references, guidance, negatives and the trained identity.
Camera Control
Directing a generative video model with the vocabulary of a camera department (dolly, truck, crane, rack focus) instead of describing what the shot should feel like.
CFG Scale
A dial controlling how literally a diffusion model obeys the prompt, trading obedience against image quality.
Character Consistency
Keeping the same face, body and wardrobe recognisably identical across shots, scenes and sessions.
ControlNet
A conditioning layer that constrains a diffusion model with structural input (a pose skeleton, a depth map, an edge trace) so composition survives a change of style.
Drift
The slow, cumulative change in a subject across a set of generations (a face, a product, a colour) where no single frame looks wrong but the run does.
First–Last Frame
Handing a video model a start image and an end image and asking it to generate the motion between them.
LoRA
A small trained adapter that teaches a large model one style, character or object without retraining the model itself.
Master Plate
The single locked reference frame of a subject that every later generation is built from, so the subject cannot wander across a set.
Negative Prompt
A list of things to steer away from, applied as a counterweight to the main prompt.
Prompt Engineering
Writing model instructions with the precision of a brief: what, in what order, with what constraints and what it must not do.
Reference Image
A picture supplied alongside the prompt to steer composition, style, colour or subject.
Seed
The number that fixes a model’s starting randomness, making a generation reproducible.
Style Transfer
Applying the visual character of one image or corpus to the content of another.
Trained Identity
A face trained once from a sheet of stills, which then carries across sessions, models and formats without re-uploading a reference.
Enough theory.
Bring us the launch and we will show you which of these terms is about to cost you a week.