SYSTEMS
Agentic workflows, protocols, retrieval and the ledger. The machinery around the generation, which is the half that survives a model change.
Agentic Workflow
A process where a model plans and executes several steps against real tools, with a person deciding at named checkpoints rather than approving every keystroke.
Cost Per Accepted Asset
The only generation metric that means anything: total spend divided by the number of assets that actually shipped.
Gate
A named, mechanical test a frame must pass before anyone sees it, with a stated action on failure.
Human in the Loop
A named person with authority to stop the run, placed at the points in a workflow where a wrong decision is expensive.
Identity Lock
Our pipeline for synthetic presenters: train the face once from a stills sheet, then run every subsequent variant from the trained identity rather than from a description.
MCP
An open protocol for connecting a model to external tools and data through a standard interface, so a capability written once works across clients.
Operator Stack
Our pipeline for the unglamorous layer: skills, code, connectors, naming, versioning and the ledger that makes a creative studio explainable to a finance team.
Phantom Set
Our pipeline for any subject a customer can hold up against the picture: lock a master plate, specify the set once, then generate every angle from the plate.
RAG
Fetching relevant source material at run time and giving it to the model, so the answer comes from documents rather than from memory.
Token
The unit a language model reads and writes, roughly a short word or a fragment of one. It is also the unit most models are billed by.
Enough theory.
Bring us the launch and we will show you which of these terms is about to cost you a week.