TALECRAFTERS
GLOSSARY · SYSTEMS · PRODUCTION

NAMING CONVENTION

An agreed, machine-applied pattern for naming files, and the single highest-return thing to automate in a creative team.

ALSO CALLEDfile naming standard

Time spent finding the final version of something is pure loss. It appears on nobody’s timesheet, it is nobody’s job, and across a team it is hours a week.

A convention only works if a script applies it. A convention people are asked to follow is a convention that holds for a fortnight and then degrades into six dialects and a folder called final-v3-USE-THIS.

The fields worth encoding: client, project, asset type, variant, ratio, version and date. Sortable, greppable, and unambiguous six months later, which is the only test that matters.

QUESTIONS PEOPLE ASK

What is the highest-return thing to automate in a content team?

File naming and versioning. It is pure overhead, it is invisible on any timesheet, and a script removes it permanently.

Why not just ask people to follow a convention?

Because conventions applied by humans decay into dialects within weeks. One applied by a script does not.

THEORY IS FREE

Knowing the word is the cheap part.

Running it on a deadline, at volume, without burning the budget is the expensive part. That is the bit we do.

BRIEF US