CREATIVE
AUTOMATION
Your team is not slow. Your process is. Creative automation is the machinery that produces, repurposes and distributes the work, and it keeps running after the campaign is over.
- Engagement
- Map, build, hand over
- Typical length
- 2 to 3 weeks
- Where it runs
- Your accounts, not ours
- You get
- A process, the machinery, a cost ledger
A prompt gets you one answer. An agentic workflow gets you a sequence: the model reads the brief, calls the tools it needs, checks its own output against a rule, and stops at the points where a person has to decide. The difference that matters commercially is not intelligence, it is scope. One is a reply. The other is a job that runs.
The engineering is unglamorous and it is where the value sits. A directory of skills the model can load. Connectors into the software the team already runs. A naming convention so the outputs are findable next quarter. A ledger recording cost per accepted asset. Teams that skip that part get a demo that works once, in front of an audience, and never again.
The engagement is three steps. Half a day mapping how the work runs today, with an owner written against every step: what a person decides, what a model drafts, what a script handles alone at four in the morning. One to two weeks building the skills, the code, the connectors and an interface a non-technical person can operate. Then a live walkthrough, and we leave.
Four rules hold across everything we build. A person signs off the brief and the final cut, at any volume. Model licences clear for commercial use before rendering, never after. No keys, client data or unreleased assets go inside a prompt. A credit ceiling per asset is agreed before a batch starts, and the job halts and asks for a decision rather than quietly spending past it.
The named workflows behind this work, published in full with their stages, their timings and the tests each one fails on.
What is creative automation?
Building the systems that produce, repurpose and distribute creative work, rather than producing each piece by hand. In practice: content production systems, agentic workflows, marketing automations, repurposing engines, internal tools and the ledger that shows what each accepted asset cost.
What is the difference between an agentic workflow and normal automation?
Classic automation follows a fixed path someone drew in advance. An agentic workflow decides its own path within stated boundaries, which makes it useful for work that varies (briefs, research, drafting) and dangerous for work that must never vary, like billing.
Can creative production be fully automated?
The production can. The judgement cannot, and should not be. We automate drafting, variants, format matrices, renaming, render queueing, repurposing and reporting, and keep a person on the brief and the final approval at any volume.
Do we need engineers to run what you build?
No. The interface layer exists so a marketer can operate the pipeline, and it is built on React and Tailwind underneath so a prototype can graduate into a real product if you later want one.
Where does the system live afterwards?
Inside your own accounts. A system you cannot operate without us is a dependency, not an asset.
- Agentic WorkflowA process where a model plans and executes several steps against real tools, with a person deciding at named checkpoints rather than approving every keystroke.
- MCPAn open protocol for connecting a model to external tools and data through a standard interface, so a capability written once works across clients.
- Cost Per Accepted AssetThe only generation metric that means anything: total spend divided by the number of assets that actually shipped.
- Human in the LoopA named person with authority to stop the run, placed at the points in a workflow where a wrong decision is expensive.
- RAGFetching relevant source material at run time and giving it to the model, so the answer comes from documents rather than from memory.
- TokenThe unit a language model reads and writes, roughly a short word or a fragment of one. It is also the unit most models are billed by.
Tell us where the week actually goes.
We will map it, build the half a machine can do, and leave you operating it with a ledger attached.