TALECRAFTERS
GLOSSARY · PRODUCTION · POST

CUTDOWN

A shorter version of a finished piece cut for a different placement, planned as part of the shoot rather than cropped out of it afterwards.

ALSO CALLEDedit variantshort-form cut

A ninety-second film cut down to fifteen seconds is not the same film shorter. It is a different argument, usually with a different opening, and it fails when it is produced by trimming rather than by editing.

In generative production the temptation is stronger, because the source material is cheap and a crop costs nothing. What a crop costs is composition: a 16:9 frame cropped to 9:16 loses whichever half of the frame was doing the work.

Plan the cutdowns at brief stage and generate for them. Composing with the vertical crop in mind costs nothing during generation and cannot be recovered afterwards.

QUESTIONS PEOPLE ASK

Should cutdowns be listed in the brief?

Yes, with their ratios and durations. They are cheaper when they are planned as part of the production and more expensive when they arrive as a request after delivery.

Why not just crop?

Because the subject is rarely in the middle of the frame, and the part that gets cropped away is usually the part carrying the composition. Generating with the crop in mind is free; recovering it is not.

THEORY IS FREE

Knowing the word is the cheap part.

Running it on a deadline, at volume, without burning the budget is the expensive part. That is the bit we do.

BRIEF US