TALECRAFTERS
GLOSSARY · STRATEGY

ENTITY GRAPH

The structured picture a search or answer engine builds of who you are and how you connect to places, people, services and topics.

ALSO CALLEDknowledge graphentity model

The graph is built from what you publish and what corroborates it. Structured data declares the claims; profiles, registrations and citations elsewhere either support them or leave them dangling.

Consistency is the whole discipline. The same name, the same address, the same founding date, the same service descriptions, everywhere. A detail that differs between your own pages is a contradiction the engine has to resolve, usually by trusting less of it.

And nothing should be asserted that cannot be corroborated. A founder node pointing at a person who resolves nowhere is a claim a system has to discount, which is worse than having no founder node at all.

QUESTIONS PEOPLE ASK

What strengthens an entity graph?

Consistent structured data across every page, details that match everywhere they appear, and external profiles or registrations that corroborate the claims rather than merely repeating them.

Should you assert everything you can?

No. An assertion that resolves nowhere gets discounted and drags the credibility of the rest with it. Absent beats unverifiable.

THEORY IS FREE

Knowing the word is the cheap part.

Running it on a deadline, at volume, without burning the budget is the expensive part. That is the bit we do.

BRIEF US