SYNTHETIC UGC CONSENT TEMPLATE
A likeness release with the derivative-training clause in it
- Format
- Template with schedule, PDF and on this page
- Length
- 6 clauses
- Gate
- None
- Licence
- Use it, commercially
A likeness and voice release drafted for generative production rather than for photography. The clause that matters is the one granting derivative training, which almost no pre-2024 release contains.
A starting point to take to a lawyer, not a substitute for one. Jurisdictions differ, performer union agreements differ, and the law on synthetic voice is the least settled part of this.
DOWNLOAD THE PDFNo email, no form. The whole thing is on this page too.
- 01Complete the schedule first. It is the part both sides actually negotiate.
- 02Have it reviewed. This is a template, not advice, and the scope clauses are where the money and the risk both sit.
- 03Signed and in the folder before the first render, not before the first delivery.
Schedule: the terms both sides negotiate
Contributor name
Producer / commissioning party
Date of agreement
Material supplied · Stills, footage, voice recordings. Quantity and date.
Permitted use · What the generated likeness may be used to say and sell
Excluded categories · Political, adult, health, financial, legal, competitor endorsement
Territory
Term · A stated end date. Perpetuity is a negotiation risk for both sides.
Fee and any usage uplift
Disposal at end of term · Trained model deleted, escrowed or retained. Say which.
Clause 1: Grant of likeness
The Contributor grants the Producer the right to use the Contributor’s name, image, likeness, voice and performance as captured in the Material, for the Permitted Use, in the Territory, for the Term.
Clause 2: Derivative training
The clause that pre-2024 releases do not contain
The Contributor expressly grants the Producer the right to use the Material to train, fine-tune or otherwise condition a machine-learning model or models for the purpose of generating new likenesses, performances or vocal output resembling the Contributor ("the Trained Identity"), and to generate, reproduce and publish output from that Trained Identity within the Permitted Use.
The Producer shall not use the Trained Identity outside the Permitted Use, shall not licence or transfer the Trained Identity to any third party without the Contributor’s prior written consent, and shall not use the Trained Identity in any Excluded Category.
A grant to "use the images" does not imply this. If the words "train", "fine-tune" or an equivalent do not appear, the permission has not been given.
Clause 3: Voice
Where the Material includes vocal recordings, the grant in Clause 2 extends to the synthesis of the Contributor’s voice. The Producer shall not use the synthesised voice to speak words that the Contributor has notified the Producer in writing that they object to, and shall not use it to imply an endorsement outside the Permitted Use.
Clause 4: Disclosure
The Producer shall disclose that output generated from the Trained Identity is artificially generated, in accordance with applicable law and platform policy, applying whichever standard is the stricter. Disclosure shall appear on the asset and not solely in metadata.
Clause 5: Withdrawal
The Contributor may withdraw consent on written notice. On withdrawal the Producer shall cease generating new output from the Trained Identity within a stated number of days, and shall dispose of the Trained Identity in accordance with the Schedule. The parties acknowledge that withdrawal cannot recall material already published or distributed, and the Producer shall use reasonable endeavours to remove such material from channels under its control.
Be honest in this clause. A withdrawal right that promises more than is technically possible is worse for both sides than one that states the limit plainly.
Clause 6: End of term
On expiry of the Term the Producer shall cease generating new output from the Trained Identity and shall dispose of it as set out in the Schedule. Output lawfully published during the Term may remain published unless the Schedule provides otherwise.
Signature
Contributor signature and date
Producer signature and date
Witness, where required
Free to use, copy, adapt and put your own name on. No attribution required, though a link back is appreciated. Published by TaleCrafters, talecrafters.studio.
- AI Video Disclosure Rules for UK AdvertisingWhat the CAP Code actually requires, where the platforms go further, and the practical rule we apply on every asset we ship.
- Synthetic UGC: Consent, Likeness and Disclosure ChecklistA creator-style ad with a face that does not exist is a different legal object from one with a face that does. Both need paperwork, and they need different paperwork.
- Trained Identity vs LoRA vs Reference Image: Choosing a Consistency MethodThe right method depends almost entirely on how many assets the face has to survive. Below nine, one answer. Above nine, a different one.
Using this on a live job?
If the checklist turns up something you would rather not run yourself, TaleCrafters does this for a living. Bring the brief and the deadline.