IB-NL

IB-NL places Dutch expertise with businesses outside the Netherlands. The line under the mark is where Dutch expertise meets global business, and the film had to land that line as a picture before anyone read it. A corporate consultancy has three stock options (a handshake, a map with arcs on it, or a presenter) and all three have been used so often they carry no information.

Put the argument in the camera move instead of the script. Open on a polder at sunrise, tulip rows and working windmills along a canal, and never cut. Keep rising through Amsterdam at dusk, past the canal ring, until the coastline flattens and the Netherlands is a lit smudge on the night side of Europe seen from orbit. Nobody has to say the word global, because the camera has already done it.

Delivered as the client’s brand film. Four altitude bands, one continuous move, no voiceover.

Phantom Set, run as one continuous set instead of one product. The specification was written before anything rendered and fixed the things a viewer notices when they break: sun position, time of day, direction of light at every altitude. A pull that starts at sunrise and arrives at night has to travel through the terminator, so the light change is the story rather than a mistake. Each band got its own plate, and frames were generated from the plate above and the plate below, so every seam is a match on the horizon line and the colour of the sky.